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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Promoting cessation of tobacco use

G D Morgan1, B J Fox

  • 1Division of Cancer Control and Population Sciences, National Cancer Institute, Rockville, MD, 20892-7150, USA. gmorgan@nih.gov.

The Physician and Sportsmedicine
|January 21, 2010
PubMed

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