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Two pack king size chocolate bars. Can we manage our consumption?
W M Vermeer1, B Bruins, I H M Steenhuis
1Department of Health Sciences and the EMGO Institute for Health and Care Research, VU University Amsterdam, the Netherlands, De Boelelaan 1085, 1081 HV Amsterdam, The Netherlands. willemijn.vermeer@falw.vu.nl
Appetite
|January 26, 2010
Summary
Most consumers intend to eat king-size chocolate bars in one day, driven by hunger. Dietary restraint, however, influences consumption of large snack portions.
Area of Science:
- Food Science
- Consumer Behavior
- Nutrition Psychology
Background:
- King-size chocolate bars present unique consumption challenges.
- Understanding consumer intentions is crucial for portion control strategies.
Purpose of the Study:
- To assess consumption intentions for two-pack king-size chocolate bars.
- To identify key purchase considerations influencing consumption.
- To examine the role of dietary restraint in consumption behavior.
Main Methods:
- Questionnaire-based study.
- Survey administered to 143 respondents.
- Analysis of consumption intentions and purchase drivers.
Main Results:
- 92.9% of respondents intended to consume the king-size bar within one day.
- Primary purchase considerations included hunger and lack of size awareness.
- Dietary restraint was inversely associated with immediate consumption intentions.
Conclusions:
- Interventions promoting awareness of portion sizes are needed.
- Increasing availability of regular-sized options and healthier snacks is recommended.
- Education on the impact of high-calorie snack portion sizes is vital.
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