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Related Concept Videos

Primary and Secondary Reinforcers01:23

Primary and Secondary Reinforcers

In psychology, reinforcement is a key concept in behavior modification. B.F. Skinner demonstrated this with his experiments involving rats in what is known as a Skinner box. The rats learned to press a lever to receive food, a primary reinforcer that fulfilled their innate need for nourishment.
Effective reinforcers for humans vary depending on the individual and the context. Primary reinforcers, such as food, water, sleep, shelter, and pleasure, have inherent value and satisfy basic biological...
Timing and Consequences on Behavior01:08

Timing and Consequences on Behavior

In operant conditioning, the timing of reinforcement is crucial. For animals like rats and cats, immediate reinforcement (within a few seconds) is much more effective than delayed reinforcement. For example, a food reward for a rat needs to follow within 30 seconds of pressing a bar to be effective. 
Humans, however, can respond to delayed reinforcers. We often make decisions between immediate small rewards and delayed larger rewards. This ability to delay gratification is a significant factor...
Operant Conditioning Intervention01:24

Operant Conditioning Intervention

Operant conditioning serves as a foundational principle in therapeutic interventions aimed at modifying maladaptive behaviors. Central to this approach is the notion that behaviors, both adaptive and maladaptive, are learned through reinforcement. By analyzing the environmental factors that reinforce problematic behaviors, clinicians can design interventions to weaken these reinforcements and replace maladaptive behaviors with healthier alternatives.
In operant conditioning, behaviors that are...
Punishment01:27

Punishment

Negative reinforcement and punishment are often confused but serve distinct functions in behavior modification. Reinforcement, whether positive or negative, increases the likelihood of a desired behavior, while punishment decreases it.
Punishment can be positive or negative. Positive punishment involves adding an undesirable stimulus, such as scolding, to decrease a behavior. Negative punishment involves removing a desirable stimulus, such as taking away a favorite toy, to decrease behavior.
Reinforcement01:23

Reinforcement

Positive and negative reinforcement are key concepts in operant conditioning, a learning process where the consequences of a behavior affect the likelihood of that behavior being repeated.
Positive reinforcement occurs when a behavior is followed by the presentation of a rewarding stimulus, increasing the frequency of that behavior. For example:
Reinforcement Schedules01:24

Reinforcement Schedules

Positive reinforcement is a powerful method for teaching new behaviors to both animals and humans. B.F. Skinner demonstrated this with his experiments using rats in a Skinner box. When a rat pressed a lever, it received a food pellet. This immediate reward encouraged the rat to repeat the behavior. This method, where a reward follows every instance of the behavior, is known as continuous reinforcement. It is highly effective for establishing new behaviors quickly.
Once a behavior is learned,...

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Related Experiment Video

Updated: Jun 16, 2026

Novel Apparatus and Method for Drug Reinforcement
07:32

Novel Apparatus and Method for Drug Reinforcement

Published on: August 20, 2010

Monetary alternative reinforcers more effectively decrease intranasal cocaine choice than food alternative

William W Stoops1, Joshua A Lile, Craig R Rush

  • 1University of Kentucky College of Medicine, Department of Behavioral Science, 140 Medical Behavioral Science Building, Lexington, KY 40536-0086, USA.

Pharmacology, Biochemistry, and Behavior
|January 30, 2010
PubMed
Summary
This summary is machine-generated.

Money as a reinforcer effectively reduced cocaine choice in a laboratory setting, outperforming food reinforcers. This finding has implications for developing more effective treatments for cocaine dependence.

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Area of Science:

  • Behavioral Science
  • Addiction Research
  • Neuroscience

Background:

  • Cocaine dependence is a major public health issue.
  • Contingency management, using alternative rewards for abstinence, shows promise in reducing cocaine use.
  • Laboratory studies confirm that alternative reinforcers decrease cocaine self-administration.

Purpose of the Study:

  • To investigate the impact of monetary and food reinforcers on cocaine choice.
  • To determine the effect of varying monetary values ($0.01-$1.00) on cocaine choice.
  • To compare the efficacy of money versus food as alternative reinforcers for cocaine.

Main Methods:

  • Participants made choices between intranasal cocaine (30 mg) and placebo.
  • Alternative reinforcers (money or food) were available at different values.
  • Cocaine choice was measured under conditions with different reinforcer types and values.

Main Results:

  • Cocaine was preferred over placebo across all tested reinforcer types and values.
  • Monetary alternative reinforcers significantly suppressed cocaine choice compared to food reinforcers.
  • The effectiveness of reinforcers varied with type and value.

Conclusions:

  • Money appears to be a more potent alternative reinforcer than food for reducing cocaine use in this model.
  • Future research should explore contingency management's behavioral sensitivity and food's potential as a human reinforcer.