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MPH program adaptability in a competitive marketplace: the case for continued assessment.
Rosemary M Caron1, Holly Tutko
1Department of Health Management and Policy, College of Health and Human Services, University of New Hampshire, Durham, NH, USA. Rosemary.Caron@unh.edu
Journal of Community Health
|February 4, 2010
Summary
Smaller Master of Public Health (MPH) programs must regularly assess their curriculum and delivery to meet practitioner needs. This ensures competitiveness and adaptability in the evolving public health education landscape.
Area of Science:
- Public Health Education
- Higher Education Administration
Background:
- The number of Master of Public Health (MPH) programs in the US has grown significantly.
- Smaller MPH programs face challenges in meeting local public health practitioner needs and preferences.
Purpose of the Study:
- To conduct a comprehensive educational assessment of a smaller, accredited MPH program.
- To identify areas for improvement to fulfill the program's mission and enhance quality.
- To maintain competitiveness in a growing MPH program market.
Main Methods:
- Stakeholder examination of key program components: policy, audience, marketing, market position, delivery, curriculum, and continuing education.
- In-depth assessment of core program attributes.
- Comparison with regional MPH program development.
Main Results:
- Target audience, curriculum design, and delivery strategy emerged as critical areas for improvement.
- The assessment provided insights into challenges and opportunities for smaller MPH programs.
- Identified the need for adaptability in public health practitioner education.
Conclusions:
- Routine assessment is crucial for MPH programs, especially smaller ones, to remain competitive.
- Adapting to changes in public health practice is essential for program relevance.
- Strategic adjustments in target audience, curriculum, and delivery can enhance program quality and reach.

