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The pursuit of optimal distinctiveness and consumer preferences

Lingnan He1, Feng Cong1, Yanping Liu1

  • 1Department of Psychology and Center for Socio-Cultural Studies and Mental Health, Sun Yat-Sen University, Guangzhou, China.

Scandinavian Journal of Psychology
|February 12, 2010
PubMed

Keywords:
Consumer preferenceidentityoptimal distinctiveness

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