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Efficacy of a web-based, tailored, alcohol prevention/intervention program for college students: initial findings
C Raymond Bingham1, Andrea Ippel Barretto, Maureen A Walton
1Transportation Research Institute at the University of Michigan, Ann Arbor, Michigan 48109, USA. rbingham@umich.edu
Objective:
Reduce college student at-risk drinking (ARD) using a Web-based brief motivational alcohol prevention/intervention called Michigan Prevention and Alcohol Safety for Students (M-PASS).
Participants:
Participants included 1,137 randomly sampled first-year college students, including 59% female, 80% white, and averaged age 18.1 years.
Methods:
Intervention group participants (n = 616) attended 4 online M-PASS sessions, receiving feedback tailored to individual drinking patterns and concepts from 4 behavior change theories. Control group participants (n = 521) completed a mid-phase survey, and both groups were surveyed at baseline and posttest.
Results:
Evidence of M-PASS's efficacy was found. The intervention was associated with advanced stage of change, lower tolerance of drinking and drink/driving, fewer reasons to drink, and use of more strategies to avoid ARD. Preliminary evidence of behavioral change was also found. Efficacy was greater for women than men.
Conclusions:
Web-based programs may be useful in reducing alcohol-related risk among college students. Further evaluation is needed.
