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Unblocking brainstorms
R B Gallupe1, L M Bastianutti, W H Cooper
1School of Business, Queen's University, Kingston, Ontario, Canada.
The Journal of Applied Psychology
|February 1, 1991
Summary
Electronic brainstorming enhances idea generation compared to traditional group methods by reducing production blocking and evaluation apprehension. This innovative technique boosts productivity in group settings.
Area of Science:
- Cognitive Psychology
- Organizational Behavior
- Human-Computer Interaction
Background:
- Traditional group brainstorming often underperforms individual idea generation due to social loafing, evaluation apprehension, and production blocking.
- Existing research highlights limitations in group dynamics that hinder optimal idea output.
Purpose of the Study:
- To assess the efficacy of a novel brainstorming technique: electronic brainstorming.
- To determine if electronic brainstorming can mitigate production blocking and evaluation apprehension in group settings.
Main Methods:
- A 2x2 factorial design compared electronic versus nonelectronic groups and nominal versus interacting groups.
- Productivity and participant satisfaction with the idea-generation process were measured.
Main Results:
- Electronic brainstorming groups produced significantly more ideas than nonelectronic groups.
- No significant difference was found in productivity between nominal and interacting groups.
- Interacting groups reported higher satisfaction with the idea-generation process than nominal groups.
Conclusions:
- Electronic brainstorming offers a promising approach to enhance group productivity by overcoming common brainstorming limitations.
- This method has the potential to revitalize research and application in group idea generation.
- While electronic brainstorming improves output, participant satisfaction with the process may vary depending on group interaction dynamics.
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