Initial psychological responses to swine flu.

Robin Goodwin1, Stanley O Gaines, Lynn Myers

  • 1School of Social Sciences, Brunel University, Uxbridge, UB8 3PH, UK. robin.goodwin@brunel.ac.uk

Summary

Early swine flu (influenza A) concerns were driven by emotional factors, not just risk judgments. Worry about infection influenced behaviors like purchasing masks and avoiding public transport.

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