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Trans fat information on food labels: consumer use and interpretation
Sonya Ellis1, N Theresa Glanville
1Capital District Health Authority, Halifax, NS.
Summary
Most consumers know about trans fat and its health risks, but targeted education is needed for men and younger adults to improve understanding and use of food label information for healthier choices.
Area of Science:
- Nutrition Science
- Consumer Behavior Studies
- Public Health
Background:
- Understanding consumer interaction with food labeling is crucial for public health initiatives.
- Trans fat consumption remains a concern due to its link with cardiovascular disease.
Purpose of the Study:
- To explore consumer awareness, usage, and interpretation of trans fat information on food labels.
- To identify demographic and behavioral factors influencing the understanding of trans fat content.
Main Methods:
- An interviewer-administered questionnaire was used with 239 participants across three grocery stores.
- Data analysis examined relationships between demographics, shopping habits, and trans fat information literacy.
Main Results:
- High awareness (98%) of trans fat and its cardiovascular risks was observed.
- While 95% recognized the "0 trans fat" claim, 60% relied on the Nutrition Facts panel.
- Men and individuals under 40 showed lower awareness of food label information.
Conclusions:
- Nutrition professionals should tailor trans fat reduction messages to men and younger consumers.
- Despite general awareness, enhanced consumer education is necessary for accurate interpretation of trans fat data on food labels.
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