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The impact of a primetime cancer storyline: from individual knowledge and behavioral intentions to policy-level
Pamela M Marcus1, Grace C Huang, Vicki Beck
1US Department of Health and Human Services, National Institutes of Health, National Cancer Institute, 6130 Executive Blvd Suite, 3131, Bethesda, MD 20892-7354, USA. marcusp@mail.nih.gov
Abstract:
We assessed the educational impact of a primetime network TV storyline that addressed cancer patient navigators. An online survey was administered after the episode aired. Exposed respondents saw the episode (n = 336); unexposed respondents did not (n = 211). Exposed respondents were more likely to report they would recommend a patient navigator (61% vs. 48%, p = 0.01). Clips of the episode were shown to raise awareness of patient navigators in a Congressional Committee meeting before the Patient Navigator Act was signed into law (2005). Entertainment education can have a positive impact on cancer knowledge and can contribute to policy-level decisions.
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