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The marketing of pharmaceutical agents: friend or foe?
1Clinical Associate Professor, Discipline of Psychological Medicine, University of Sydney, Sydney, NSW, Australia. sjurd@nsccahs.health.nsw.gov.au
Objective:
The aim of this paper is to provide a viewpoint regarding the marketing of pharmaceutical agents to psychiatrists and examine the results of a brief survey of the nature of booths, and gifts they offered, during 2009 RANZCP Congress in Adelaide.
Conclusions:
The pharmaceutical industry is highly organized and scientifically sophisticated. Efforts to influence our prescribing are likely to have a proven scientific base and to be responsive to evidence.
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