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Perplexity analysis of obesity news coverage
Delano J McFarlane1, Noémie Elhadad, Rita Kukafka
1Departments of Biomedical Informatics (DJM, NE, RK) and Sociomedical Sciences (RK) Columbia University, New York, NY.
Statistical language models can automate health news classification. A study found that perplexity, a language model metric, accurately measures the similarity of news content to specific health topics like obesity.
Area of Science:
- Computational linguistics
- Health communication
- Natural language processing
Background:
- Identifying health news related to specific topics (e.g., obesity) is crucial for health news analysis.
- Current methods rely on keyword searching and manual encoding, which are time-consuming and labor-intensive.
Purpose of the Study:
- To evaluate the utility of statistical language models and perplexity in automating the identification of health news.
- To assess perplexity as a quantitative measure of news corpus similarity to obesity-related news content.
Main Methods:
- A perplexity study was conducted using news corpora of varying specificity.
- News content included obesity-specific news, general health news, and general news from multiple publishers.
Main Results:
- Perplexity values increased as news coverage became less specific to obesity.
- Obesity news had the lowest perplexity (approx. 187), followed by general health news (approx. 278), general news (approx. 378), and multi-publisher general news (approx. 382).
Conclusions:
- Language model perplexity effectively measures the topical similarity of news content to obesity news.
- Perplexity shows potential as a foundational metric for developing automated health news classifiers.
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