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Related Experiment Video

Updated: Jun 14, 2026

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Irrelevant Stimuli and Action Control: Analyzing the Influence of Ignored Stimuli via the Distractor-Response Binding Paradigm

Published on: May 14, 2014

Reducing the expression of implicit stereotypes: reflexive control through implementation intentions.

Saaid A Mendoza¹, Peter M Gollwitzer, David M Amodio

¹New York University, New York, NY, USA.

Personality & Social Psychology Bulletin

|April 6, 2010

Summary

This summary is machine-generated.

Implementation intentions, or if-then plans, effectively reduce implicit stereotype expression. These strategies improve accuracy by enhancing controlled processing and reducing automatic stereotype activation.

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Last Updated: Jun 14, 2026

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Published on: May 14, 2014

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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

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Published on: September 28, 2018

Area of Science:

Social Psychology
Cognitive Psychology

Background:

Implicit stereotypes can unconsciously influence behavior.
Controlling the behavioral expression of implicit stereotypes is a key goal in prejudice reduction.

Purpose of the Study:

To test the effectiveness of implementation intentions in limiting the behavioral expression of implicit stereotypes.
To examine how different types of implementation intentions affect controlled processing and automatic stereotype activation.

Main Methods:

Participants completed the Shooter Task, a reaction time measure of implicit stereotyping.
Two studies employed different implementation intention strategies: distraction-inhibiting and response-facilitating.

Main Results:

Both types of implementation intentions improved accuracy on the Shooter Task.
Distraction-inhibiting intentions reduced automatic stereotype activation, while response-facilitating intentions increased controlled processing.

Conclusions:

Implementation intentions are a viable strategy for reducing the behavioral impact of implicit stereotypes.
These findings support goal strategy approaches for prejudice reduction.