Wearing pink as a stand against bullying: why we need to say more

This article presents a contextual discourse analysis of the media response to a campaign against bullying that was developed in the spring of 2007 in the Canadian province of Nova Scotia. As a feature of masculine socialization, male-on-male bullying secures the reproduction of an aggressive and heteronormative hegemonic masculinity (Connell, 1987) for boys and young men in contemporary North American mainstream culture. I argue that the celebration of the "Pink Campaign" is illustrative of the normalizing silences, or "unremarkability," about the related discourses of sexism and homophobia that motivate everyday practices of male-on-male bullying.