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Updated: Jun 13, 2026

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Project ASPIRE: an Interactive, Multimedia Smoking Prevention and Cessation curriculum for culturally diverse high

Alexander V Prokhorov1, Steven H Kelder, Ross Shegog

  • 1The University of Texas M. D. Anderson Cancer Center, Houston, Texas 77230-1439, USA. aprokhor@mdanderson.org

Substance Use & Misuse
|April 20, 2010
PubMed

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