Communicating methylmercury risks and fish consumption benefits to vulnerable childbearing populations

Methylmercury is a known neurotoxin especially harmful to the fetus, infant, and child. Preventing exposure to this environmental toxin is best accomplished through consumer messages specifically adapted for local populations. Health care providers play an important role in the dissemination of information. The purpose of this article is to review the benefits and risks of fish consumption and identify strategies for presenting effective risk communication messages to vulnerable groups, particularly women of childbearing age.