The prevalence effect is determined by past experience, not future prospects.

Jonas Sin-Heng Lau1, Liqiang Huang

  • 1Department of Psychology, The Chinese University of Hong Kong, Hong Kong, People's Republic of China. jonasshlau@gmail.com

Vision Research
|May 5, 2010
PubMed
Summary

The prevalence effect, a high miss rate for rare targets, is driven by past experience, not future expectations. This finding holds true regardless of explicit instructions or trial-by-trial cues about target likelihood.

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