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Published on: August 25, 2023
The prevalence effect is determined by past experience, not future prospects.
Jonas Sin-Heng Lau1, Liqiang Huang
1Department of Psychology, The Chinese University of Hong Kong, Hong Kong, People's Republic of China. jonasshlau@gmail.com
The prevalence effect, a high miss rate for rare targets, is driven by past experience, not future expectations. This finding holds true regardless of explicit instructions or trial-by-trial cues about target likelihood.
Area of Science:
- Cognitive Psychology
- Visual Search
Background:
- The prevalence effect describes a high miss rate when targets are infrequent, observed in tasks like airport security screening.
- This effect's origin—whether top-down control or bottom-up priming—remains debated.
Purpose of the Study:
- To investigate whether the prevalence effect stems from voluntary top-down control or implicit bottom-up priming.
- To determine the influence of actual versus instructed target prevalence on miss rates.
Main Methods:
- Laboratory experiments simulating X-ray baggage search tasks were conducted.
- Target prevalence was manipulated both by actual frequency and explicit instructions.
- Trial-by-trial prevalence cues (background color) were used in some experiments, with constant and mixed blocks.
Main Results:
- Miss rates were solely determined by the actual prevalence of targets, irrespective of instructions.
- Prevalence significantly impacted miss rates in constant blocks (all high or all low prevalence).
- Prevalence had no significant effect on miss rates in mixed blocks (randomly varied prevalence).
Conclusions:
- The prevalence effect is primarily an outcome of implicit, bottom-up priming from past experience.
- Top-down control related to future prospects does not significantly influence the prevalence effect.
- Understanding this effect is crucial for optimizing search performance in real-world scenarios.
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