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When in Rome ... Learn why the Romans do what they do: how multicultural learning experiences facilitate creativity.
William W Maddux1, Hajo Adam, Adam D Galinsky
1INSEAD, Boulevard de Constance, 77305 Fontainebleau, France. william.maddux@insead.edu
Personality & Social Psychology Bulletin
|May 7, 2010
Summary
Multicultural learning enhances creativity by improving idea flexibility and overcoming functional fixedness. This effect is strongest when learning involves understanding cultural functions and is experienced by individuals who have lived abroad.
Area of Science:
- Psychology
- Cultural Studies
- Cognitive Science
Background:
- Living and adapting to foreign cultures is linked to enhanced creativity.
- Multicultural learning is a key aspect of cultural adaptation.
- The specific contribution of multicultural learning to creativity requires further investigation.
Purpose of the Study:
- To investigate if multicultural learning is a critical component of increased creativity.
- To determine the role of functional multicultural learning in creativity.
- To examine the interaction between prior international living experience and multicultural learning on creativity.
Main Methods:
- Three experiments were conducted to assess the impact of recalling multicultural learning experiences on creativity.
- Participants' idea flexibility, associative awareness, and ability to overcome functional fixedness were measured.
- Experiments 2 and 3 specifically manipulated the focus on functional aspects of multicultural learning.
Main Results:
- Recalling multicultural learning experiences facilitated idea flexibility and overcame functional fixedness.
- Functional multicultural learning was particularly important for enhancing creativity.
- Creativity enhancement was observed only when participants recalled functional multicultural learning and had prior experience living abroad.
Conclusions:
- Multicultural learning, especially functional learning, is a significant mechanism driving creativity.
- Prior experience of living abroad moderates the creativity-enhancing effects of multicultural learning.
- These findings highlight the cognitive benefits of deep cultural adaptation for fostering creativity.
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