Related Experiment Video
Updated: Jun 13, 2026

A New Method for Inducing a Depression-Like Behavior in Rats
Published on: February 22, 2018
Reason for cautious optimism? Two studies suggesting reduced stigma against suicide
Tracy K Witte1, April R Smith, Thomas E Joiner
1Department of Psychology, Florida State University, P.O. Box 3064301, Tallahassee, FL 32306-4301 USA. witte@psy.fsu.edu
This study investigated suicide stigma using two methods. Contrary to expectations, the "lost letter" technique found no evidence of stigma, but a later study showed reduced negative beliefs about suicide over time.
Area of Science:
- Psychology
- Social Psychology
- Public Health
Background:
- Stigma surrounding suicide significantly impacts individuals and public health initiatives.
- Understanding evolving societal attitudes towards suicide is crucial for effective intervention and support.
Purpose of the Study:
- To investigate the presence and extent of stigma against suicide.
- To examine changes in public attitudes towards suicide over time.
Main Methods:
- Study 1 utilized the "lost letter" technique, comparing return rates of letters addressed to fictitious organizations related to suicide versus other health conditions.
- Study 2 compared scores on the Suicide Opinion Questionnaire (SOQ) from two different time periods, separated by 19 years.
Main Results:
- Study 1 found no significant difference in letter return rates, failing to detect anticipated stigma.
- Study 2 revealed a significant reduction in stigma toward suicide over the 19-year period.
- The belief that suicide is morally bad showed the most substantial decrease in stigma.
Conclusions:
- The "lost letter" technique may not be sensitive enough to detect subtle forms of suicide stigma.
- Societal attitudes towards suicide have become more accepting over the past two decades.
- Further research is needed to explore nuanced aspects of suicide stigma and its measurement.
Related Concept Videos
Unrealistic Optimism Bias
Psychological and Sociocultural Causes of Schizophrenia
Psychosurgery
Historical Development of Psychosurgery
In the 1930s, Portuguese neurologist Antonio Egas Moniz introduced a surgical procedure designed...
Stress Prevention and Stress Management Techniques I
Conscientiousness
Conscientious individuals tend to be organized, responsible, and disciplined. They prioritize completing tasks and following structured routines,...
Self-Presentation: Self-Monitoring and Self-Handicapping
Social Facilitation