Related Experiment Video
Updated: Jun 13, 2026

How to Create and Use Binocular Rivalry
Published on: November 10, 2010
When you turn the other cheek: a preference for novel viewpoints of familiar faces
Jessica Taubert1, Pamela J Marsh, Tracey Shaw
1Centre for the Integrative Study of Animal Behaviour, Macquarie University, Sydney, NSW 2109, Australia. jtauber@emory.edu
Abstract:
Inferences about the psychobiological processes that underlie face perception have been drawn from the spontaneous behaviour of eyes. Using a visual paired-comparison task, we recorded the eye movements of twenty adults as they viewed pairs of faces that differed in their relative familiarity. The results indicate an advantage for novel viewpoints of familiar faces over familiar viewpoints of familiar faces and novel faces. We conclude that this preference serves the face recognition system by collecting the variation necessary to build robust representations of identity.
More Related Videos
07:36Eye Tracking During Visually Situated Language Comprehension: Flexibility and Limitations in Uncovering Visual Context Effects
Published on: November 30, 2018
07:34Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Related Concept Videos
Hindsight Biases
Confirmation Biases
Relationship Formation
Nonconscious Mimicry
Facial Feedback Hypothesis
Self-Evaluation: Self-Enhancement and Self-Verification