How cost-effective is 'No Smoking Day'?
D Kotz1, J A Stapleton, L Owen
1Department of General Practice, CAPHRI School for Public Health and Care, Maastricht University Medical Centre, PO Box 616, 6200 MD Maastricht, The Netherlands. d.kotz@hag.unimaas.nl
Tobacco Control
|May 18, 2010
Summary
No Smoking Day (NSD) significantly boosts quit attempts, making it a highly cost-effective public health intervention. This annual campaign encourages smokers to quit, yielding substantial public health benefits for minimal cost.
Area of Science:
- Public Health
- Health Economics
- Smoking Cessation
Background:
- No Smoking Day (NSD) is an annual UK-wide campaign designed to encourage smokers to quit.
- Previous estimates of NSD's cost-effectiveness have lacked rigor.
Purpose of the Study:
- To provide a more rigorous cost-effectiveness estimate for the No Smoking Day campaign.
- To quantify the impact of NSD on permanent smoking cessation.
Main Methods:
- Repeated national surveys compared quit attempts in the month following NSD with adjacent months (March and May) over three years (2007-2009).
- Participants included adults who smoked in the past year.
- The incremental cost-effectiveness ratio (ICER) was calculated using estimated permanent quitters, life years gained, and NSD costs.
Main Results:
- Quit attempts increased by 2.8 percentage points following NSD compared to adjacent months.
- An estimated 0.07% of England's smokers quit permanently due to NSD.
- The ICER was £82.24 per discounted life year gained for the 35-44 age group, indicating high cost-effectiveness.
Conclusions:
- No Smoking Day is an extremely cost-effective public health intervention.
- The campaign demonstrates significant value in promoting smoking cessation.
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