Related Experiment Video
Updated: Jun 13, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Predicting organizational citizenship behavior from the functional analysis and role identity perspectives: further
Ma Celeste Dávila1, Marcia A Finkelstein
1Departamento de Psicología Social, Facultad de CC. Políticas y Sociología, Universidad Complutense, Campus de Somosaguas, s/n. 28223 Madrid, Spain. mcdavila@cps.ucm.es
Abstract:
Organizational citizenship behavior (OCB) is a prosocial activity with similarities to volunteerism. The purpose of this work is to contribute new evidence about the relevance to OCB of two models of sustained volunteerism, functional analysis and role identity theory. A total of 983 Spanish employees at49 organizations completed surveys measuring amount of OCB, motives for engaging in citizenship behavior, and the degree to which respondents developed an organizational citizen role identity. The results showed that both motives and role identity were significant predictors of OCB, with motive partially mediating the role identity-OCB relationship. The findings suggest that similar mechanisms are involved in sustaining volunteerism and OCB.
Related Concept Videos
Role-Based Identity
The Role of Culture
Actor-Observer Effect
Correspondence Bias
Social Proof
The Stanford Prison Experiment
