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Perceptual and Category Processing of the Uncanny Valley Hypothesis' Dimension of Human Likeness: Some Methodological Issues
Published on: June 3, 2013
Disruptive effect of holistic bias on processing of other-race faces following face categorization
Seth N Greenberg1, Maren Macgregor-Hannah
1Department of Psychology, Carleton College, Northfield, MN 55057, USA. sgreenbe@carleton.edu
Abstract:
Prior work on own-race bias in visual face recognition has considered cognitive and social-cognitive explanations to account for the more efficient recognition of own-race faces as compared to faces of models from other races. One perceptual account with reasonable support suggests that the pattern reflects a cognitive tendency away from holistic processing of other-race faces. The present study engaged participants in an orientation task that provoked either global (holistic) or local (feature) processing prior to a face recognition task. Response latencies suggested that inducing a global processing bias slowed recognition of other-race faces relative to that of own-race faces, whereas inducing a local processing bias led to nearly equal face recognition times for both categories of faces. Furthermore, processing of other-race faces was slower with a global rather than a local processing bias. Results provide converging evidence that own-race faces and other-race faces differ in global analysis received.
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