Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Cognitive Learning01:21

Cognitive Learning

Cognitive learning is based on purposive behavior, incidental learning, and insight learning.
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
The Role of Culture01:23

The Role of Culture

Culture plays a crucial role in shaping self-identity and influencing thought and behavior, a foundational interest within social psychology. The multicultural perspective recognizes that individuals do not exist in a vacuum; instead, their experiences, perceptions, and actions are deeply influenced by the intersecting dimensions of their cultural, ethnic, and social group affiliations.Cultural Influence on Self-Identity and Social PerceptionCultural frameworks inform how individuals define...
Social Proof00:52

Social Proof

Social proof is a form of persuasion based on comparison and conformity. People compare their behavior and actions to what others are doing and will change to conform to do what their peers do.
Self-Esteem and Culture01:26

Self-Esteem and Culture

Self-esteem, a core psychological construct, is intricately shaped by cultural context and varies significantly between collectivist and individualistic societies. In collectivist cultures such as Japan, self-esteem tends to be flexible, context-sensitive, and influenced by relationships. A Japanese student, for instance, may show restraint in formal settings like school but behave more openly among close friends, reflecting the flexible and dynamic nature of self-concept in such...
Cultural Influences on Personality01:26

Cultural Influences on Personality

Individualist and collectivist cultures emphasize different core values, shaping personality in distinct ways. In individualist cultures, such as those in the United States, England, and Australia, people prioritize independence, competition, and personal achievement. These societies tend to promote self-focused traits, with individuals often reporting higher levels of self-esteem. In contrast, collectivist cultures, commonly found in regions like Asia, Africa, and South America, emphasize...
First Impression01:09

First Impression

First impressions play a crucial role in social perception, shaping how individuals assess others in professional, academic, and interpersonal contexts. Psychological research highlights the significance of cognitive biases, such as the primacy and recency effects, which influence how people interpret and recall information.The Primacy Effect and Cognitive AnchoringThe primacy effect describes the tendency for initial information to impact judgment disproportionately. When individuals encounter...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Freedom of choice supports social complexity in chimpanzees.

iScience·2026
Same author

Culture is critical in driving orangutan diet development past individual potentials.

Nature human behaviour·2025
Same author

Concerted conservation actions to support chimpanzee cultures.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2025
Same author

Animal culture: conservation in a changing world.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2025
Same author

The growing methodological toolkit for identifying and studying social learning and culture in non-human animals.

Philosophical transactions of the Royal Society of London. Series B, Biological sciences·2025
Same author

Bonobos and chimpanzees overlap in sexual behaviour patterns during social tension.

Royal Society open science·2025

Related Experiment Video

Updated: Jun 12, 2026

Assessment of Social Cognition in Non-human Primates Using a Network of Computerized Automated Learning Device (ALDM) Test Systems
08:42

Assessment of Social Cognition in Non-human Primates Using a Network of Computerized Automated Learning Device (ALDM) Test Systems

Published on: May 5, 2015

Prestige affects cultural learning in chimpanzees.

Victoria Horner1, Darby Proctor, Kristin E Bonnie

  • 1Living Links, Yerkes National Primate Research Center, Emory University, Lawrenceville, Georgia, United States of America. vhorner@emory.edu

Plos One
|May 27, 2010
PubMed
Summary
This summary is machine-generated.

Chimpanzees copy behaviors from older, higher-ranking individuals, similar to humans copying prestigious figures. This prestige-based social learning influences how habits spread in animal populations.

More Related Videos

A Modified Mirror Test as a Visual Guide for the Self-awareness Trait in Wild Antarctica Penguins, Pygoscelis adeliae
04:51

A Modified Mirror Test as a Visual Guide for the Self-awareness Trait in Wild Antarctica Penguins, Pygoscelis adeliae

Published on: July 8, 2025

Operant Conditioning Task to Measure Song Preference in Zebra Finches
06:40

Operant Conditioning Task to Measure Song Preference in Zebra Finches

Published on: December 26, 2019

Related Experiment Videos

Last Updated: Jun 12, 2026

Assessment of Social Cognition in Non-human Primates Using a Network of Computerized Automated Learning Device (ALDM) Test Systems
08:42

Assessment of Social Cognition in Non-human Primates Using a Network of Computerized Automated Learning Device (ALDM) Test Systems

Published on: May 5, 2015

A Modified Mirror Test as a Visual Guide for the Self-awareness Trait in Wild Antarctica Penguins, Pygoscelis adeliae
04:51

A Modified Mirror Test as a Visual Guide for the Self-awareness Trait in Wild Antarctica Penguins, Pygoscelis adeliae

Published on: July 8, 2025

Operant Conditioning Task to Measure Song Preference in Zebra Finches
06:40

Operant Conditioning Task to Measure Song Preference in Zebra Finches

Published on: December 26, 2019

Area of Science:

  • Behavioral Ecology
  • Primatology
  • Social Learning

Background:

  • Humans preferentially copy prestigious, high-status individuals.
  • This tendency, known as prestige-biased social learning, has been considered uniquely human.
  • Animal learning studies often overlook social factors like 'who learns from whom'.

Purpose of the Study:

  • To test if prestige-based social learning exists in non-human species.
  • To investigate social factors influencing habit transmission in animals.
  • To determine if chimpanzees copy behaviors based on model prestige.

Main Methods:

  • Chimpanzees observed two models performing alternative solutions to a foraging task.
  • Models varied in age, rank, and prior success, but solutions had equal difficulty and rewards.
  • Chimpanzee choice of which model's behavior to copy was recorded.

Main Results:

  • Chimpanzees preferentially copied the foraging method demonstrated by the older, higher-ranking model.
  • This preference held even when solutions were equally difficult and rewarding.
  • The successful, high-ranking model was chosen as the preferred source of information.

Conclusions:

  • Chimpanzees exhibit prestige-based cultural transmission, mirroring human behavior.
  • Social factors, particularly model prestige, significantly shape social learning in chimpanzees.
  • Prestige biases likely influence the spread of innovations in wild animal populations.