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Self-Evaluation: Self-Enhancement and Self-Verification03:00

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Social psychologists have documented that feeling good about ourselves and maintaining positive self-esteem is a powerful motivator of human behavior (Tavris & Aronson, 2008). In the United States, members of the predominant culture typically think very highly of themselves and view themselves as good people who are above average on many desirable traits (Ehrlinger, Gilovich, & Ross, 2005). Often, our behavior, attitudes, and beliefs are affected when we experience a threat to our...
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Self-verification is a fundamental psychological drive wherein individuals seek affirmation of their self-concept from others, striving for consistency between their internal self-view and external perceptions. This drive operates even when the self-concept is negative, influencing interpersonal behavior and feedback preferences in complex and often counterintuitive ways. Unlike the self-enhancement motive, which seeks positive evaluations, self-verification prioritizes coherence and...
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Self-esteem, a central component of psychological well-being, is actively maintained through various cognitive and behavioral strategies. Individuals employ specific mechanisms to preserve a positive self-concept and mitigate threats to their self-worth, particularly in contexts involving social evaluation or personal feedback. Four primary techniques are commonly used to sustain self-esteem.Manipulating AppraisalsOne prominent strategy involves manipulating appraisals from others. Individuals...
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People can go to great lengths to protect their self-image and present themselves in ways that they want others to see them. Sociologist Erving Goffman presented the idea that a person is like an actor on a stage. Calling his theory dramaturgy, Goffman believed that we use “impression management” to present ourselves to others as we hope to be perceived. Each situation is a new scene, and individuals perform different roles depending on who is present (Goffman, 1959). Think about the way you...
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Self-serving bias is a cognitive phenomenon in which individuals attribute positive outcomes to internal factors such as their abilities, intelligence, or effort while attributing negative outcomes to external circumstances. This cognitive distortion helps maintain self-esteem but can also impede objective self-assessment.Theoretical Explanations of Self-Serving BiasTwo primary theories explain the self-serving bias: the cognitive explanation and the motivational explanation.The cognitive...
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Self-presentation is a fundamental aspect of social interaction, shaping both how others perceive individuals and how they view themselves. This dynamic process influences behaviors in various social settings, often leading people to adjust their appearance, speech, and demeanor to align with their desired identity. While self-presentation can be deliberate or unconscious, it plays a critical role in interpersonal relationships and self-perception.Forms of Self-PresentationSelf-presentation can...

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Related Experiment Video

Updated: Jun 12, 2026

Experimental Paradigm for Measuring the Effects of Self-distancing in Young Children
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Published on: March 1, 2019

When self-affirmations reduce defensiveness: timing is key.

Clayton R Critcher1, David Dunning, David A Armor

  • 1University of California, Berkeley, Haas School of Business, Department of Marketing, Berkeley, CA 94720, USA. clayton.critcher@aya.yale.edu

Personality & Social Psychology Bulletin
|May 28, 2010
PubMed
Summary

Self-affirmation reminders reduce defensive responses to threats. However, affirmations are most effective when given before a defensive reaction begins, not after.

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Area of Science:

  • Psychology
  • Social Psychology

Background:

  • Self-affirmation enhances self-integrity, mitigating defensive reactions to threats.
  • Prior research suggested timing of self-affirmation (before or after threat) is irrelevant due to continuous threat reprocessing.

Purpose of the Study:

  • To investigate the temporal dynamics of self-affirmation's effectiveness in reducing defensive responses.
  • To determine if affirmations are only effective when administered before a defensive response is initiated.

Main Methods:

  • Four experiments were conducted to examine the impact of affirmation timing relative to threat exposure and defensive response initiation.
  • Participants completed self-affirmation exercises either before or after receiving threatening feedback.

Main Results:

  • Self-affirmations were effective in reducing defensive responding when introduced prior to threatening feedback.
  • Affirmations administered after a threat were only effective if the defensive conclusion had not yet been reached.
  • Defensive responses appear to be prompted rather than spontaneous, explaining some post-threat affirmation efficacy.

Conclusions:

  • The timing of self-affirmation is crucial; it is most effective when implemented before a defensive response is initiated.
  • Self-affirmation theory needs to account for the temporal aspect of defensive response modulation.
  • Defensive responses are not automatic and can be influenced by the timing of interventions like self-affirmation.