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Virtual Prism Adaptation Therapy: Protocol for Validation in Healthy Adults
06:12

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Published on: February 12, 2020

PRISM: a planned risk information seeking model.

LeeAnn Kahlor1

  • 1Department of Advertising and Public Relations, University of Texas at Austin, TX, USA.

Health Communication
|June 1, 2010
PubMed
Summary
This summary is machine-generated.

This study introduces the Planned Risk Information Seeking Model (PRISM) to understand individual factors influencing health risk information seeking. PRISM explains 59% of the variance in seeking intent, outperforming previous models.

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Area of Science:

  • Health Communication
  • Information Science
  • Behavioral Science

Background:

  • Health information seeking research often focuses on specific contexts.
  • There is a need to understand individual-level variables influencing health risk information seeking across diverse situations.

Purpose of the Study:

  • To propose and test an integrated model, the Planned Risk Information Seeking Model (PRISM).
  • To identify individual-level variables impacting health risk information seeking behavior.
  • To assess the explanatory power of PRISM compared to existing theories.

Main Methods:

  • Developed the Planned Risk Information Seeking Model (PRISM) by integrating variables from established theories.
  • Included constructs from the Theory of Planned Behavior (TPB) and Risk Information Seeking and Processing (RISP) model.
  • Incorporated insights from Augmented RISP, Theory of Motivated Information Management, and others.

Main Results:

  • The integrated PRISM model accounted for 59% of the variance in health risk information-seeking intent.
  • PRISM demonstrated superior performance in explaining seeking intent compared to the TPB or RISP models used independently.

Conclusions:

  • PRISM offers a comprehensive framework for understanding the planned nature of health risk information seeking.
  • Individual-level variables are crucial for explaining variations in health risk information seeking across contexts.
  • The integrated model provides a more robust explanation of seeking intent than previous theoretical frameworks.