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How to connect with parents by using updated lamaze messages

Ashley C Gatewood1

  • 1ASHLEY C. GATEWOOD is a marketing and communications coordinator on the Lamaze International team.

The Journal of Perinatal Education
|June 2, 2010
PubMed
Summary

Lamaze International rebranded its messaging to better connect with parents and healthcare providers. This initiative utilized research to develop new communication strategies for childbirth educators and advocates.

Keywords:
Lamaze Internationalchildbirth educationmarketing

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