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Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
Paul S Clarke1, Frank Windmeijer
1Centre for Market & Public Organisation, University of Bristol, 1TX, UK. paul.clarke@bristol.ac.uk
Structural mean models (SMMs) estimate causal effects in trials with noncompliance. Additive and multiplicative SMMs identify local causal effects under monotonicity, but interpretation requires careful consideration of underlying assumptions.
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