Types of lay health influencers in tobacco cessation: a qualitative study
Nicole P Yuan1, Steven Wind, Mimi Nichter
1Division of Health Promotion Sciences, Mel and Enid Zuckerman College of Public Health, The University of Arizona, 1295 North Martin Avenue, Tucson, AZ 85724, USA. nyuan@email.arizona.edu
Objective:
To identify types of health influencers in tobacco cessation based on the frequency and characteristics of brief intervention activities.
Methods:
Longitudinal qualitative interviews were completed with 28 individuals posttraining.
Results:
Four individuals were categorized as Rarely Active, 5 as Active With Family and Friends, 9 as Active in the Workplace, and 10 as Proactive in Multiple Settings. Unique motivators, intervention behaviors, and barriers were documented. Some individuals displayed high levels of self-efficacy necessary for expanding the reach of community-based interventions.
Conclusion:
Training programs need to address the impact of contextual factors on initiating and sustaining intervention activities.
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