The weirdest brains in the world
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Updated: Jun 12, 2026

Brain Banking: Making the Most of your Research Specimens
Published on: July 24, 2009
1Department of Psychology, Northwestern University, Evanston, IL 60208, USA. jchiao@northwestern.edu
Abstract:
Henrich et al. provide a compelling argument about a bias in the behavioral sciences to study human behavior primarily in WEIRD populations. Here we argue that brain scientists are susceptible to similar biases, sampling primarily from WEIRD populations; and we discuss recent evidence from cultural neuroscience demonstrating the importance and viability of investigating culture across multiple levels of analysis.
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