It's not WEIRD, it's WRONG: when researchers overlook uNderlying genotypes, they will not detect universal processes
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Updated: Jun 12, 2026

Navigating MARRVEL, a Web-Based Tool that Integrates Human Genomics and Model Organism Genetics Information
Published on: August 15, 2019
Lowell Gaertner1, Constantine Sedikides, Huajian Cai
1Department of Psychology, University of Tennessee, Knoxville, TN 37996-0900, USA. gaertner@utk.edu
Abstract:
We dispute Henrich et al.'s analysis of cultural differences at the level of a narrow behavioral-expression for assessing a universalist argument. When Researchers Overlook uNderlying Genotypes (WRONG), they fail to detect universal processes that generate observed differences in expression. We reify this position with our own cross-cultural research on self-enhancement and self-esteem.
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