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Risk perception moderates how intentions are translated into sunscreen use.

Catrinel Craciun1, Natalie Schüz, Sonia Lippke

  • 1Department of Education and Psychology, Health Psychology, Freie Universität Berlin, Habelschwerdter Allee 45, 14195 Berlin, Germany. catrinelcraciun@yahoo.com

Journal of Behavioral Medicine
|June 16, 2010
PubMed
Summary

Planning helps bridge the gap between intention and sunscreen use behavior. Low perceived health risk, combined with high intention, enhances this planning mediation for behavior change.

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Area of Science:

  • Health Psychology
  • Behavioral Science
  • Risk Perception Studies

Background:

  • Effective health behavior change requires understanding the interplay between intention, planning, and actual behavior.
  • Sunscreen use is a critical behavior for mitigating risks associated with UV radiation exposure.
  • The role of planning as a mediator and health risk perception as a moderator in sunscreen use remains underexplored.

Purpose of the Study:

  • To investigate if planning mediates the relationship between intention and sunscreen use behavior.
  • To examine whether health risk perception moderates the intention-planning-behavior link in sunscreen use.
  • To explore the psychological mechanisms underlying consistent sunscreen application.

Main Methods:

  • A longitudinal online study design with data collected at three distinct time points.
  • Assessment of key variables including intention, planning, sunscreen use, and health risk perception.
  • Hierarchical regression analyses were employed to test moderated mediation models with a sample of 154 participants.

Main Results:

  • Planning was found to partially mediate the relationship between intention and subsequent sunscreen use behavior.
  • Health risk perception significantly moderated the mediation process, acting as a negative moderator.
  • Specifically, low perceived risk coupled with high intention facilitated planning, thereby enhancing behavior change.

Conclusions:

  • Planning serves as a partial mediator in translating intentions into sunscreen use behavior.
  • Health risk perception plays a crucial role in moderating this mediation, with lower perceived risk being more conducive to planning-mediated behavior change.
  • Health-specific optimism, indicated by low risk perception, can be a key facilitator for adopting and maintaining health-promoting behaviors like consistent sunscreen use.