Related Experiment Video
Updated: Jun 12, 2026

Disruption of Frontal Lobe Neural Synchrony During Cognitive Control by Alcohol Intoxication
Published on: February 6, 2019
Effect of cues associated with an alcoholic beverage on executive function
Kulbir Singh Birak1, Philip Terry, Suzanne Higgs
1School of Psychology, University of Birmingham, Edgbaston, Birmingham B15 2TT, United Kingdom.
Alcohol cues, like the taste of lager, can trigger responses that counteract alcohol's cognitive impairments and reduce alertness. This suggests a conditioned compensatory effect in regular drinkers.
Area of Science:
- Neuroscience
- Psychology
- Behavioral Science
Background:
- Alcohol consumption can impair cognitive functions such as inhibition, working memory, and attention.
- Environmental cues associated with alcohol may trigger conditioned responses.
- Understanding these conditioned responses is crucial for managing alcohol's effects.
Purpose of the Study:
- To determine if alcohol-associated drink cues elicit conditioned compensatory responses.
- To investigate if these responses can mitigate alcohol's negative effects on cognition and alertness.
Main Methods:
- A between-subjects study with three groups: alcohol-associated lager drink, non-associated fruit squash, and non-associated apple schnapps.
- Participants received a standardized dose of alcohol (0.65 g/kg for men, 0.57 g/kg for women).
- Cognitive functions (inhibition, working memory, set-shifting) and alertness were assessed using the CANTABeclipse battery before and after consumption.
Main Results:
- The lager group exhibited less disinhibition and a smaller reduction in alertness compared to the other groups.
- The lager group demonstrated faster responses in a set-shifting task.
- No significant differences in subjective drink evaluations were found across groups.
Conclusions:
- Cues associated with alcohol, such as lager's taste and smell, may elicit compensatory responses.
- These conditioned responses appear to counteract alcohol's cognitive effects and impact on alertness.
- Findings suggest a potential mechanism for how learned associations influence alcohol's physiological and cognitive outcomes.
More Related Videos
08:05A Prediction Error-driven Retrieval Procedure for Destabilizing and Rewriting Maladaptive Reward Memories in Hazardous Drinkers
Published on: January 5, 2018
05:40The Motivation for Alcohol Reward: Predictors of Progressive-Ratio Intravenous Alcohol Self-Administration in Humans
Published on: April 28, 2022
Related Concept Videos
CNS Depressants: Alcohol and Nicotine
Self-Presentation: Self-Monitoring and Self-Handicapping
Self-Regulation