Effect of cues associated with an alcoholic beverage on executive function

Kulbir Singh Birak1, Philip Terry, Suzanne Higgs

  • 1School of Psychology, University of Birmingham, Edgbaston, Birmingham B15 2TT, United Kingdom.

Summary

Alcohol cues, like the taste of lager, can trigger responses that counteract alcohol's cognitive impairments and reduce alertness. This suggests a conditioned compensatory effect in regular drinkers.

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