Perceiving racism in ambiguous situations: who relies on easy-to-use information?

In situations that are ambiguous with regard to the presence of discrimination, how do people arrive at their conclusions that discrimination has (or has not) taken place? This question was examined from a motivated social cognition perspective via the interaction of two factors: the prototype effect--the notion that ambiguously discriminatory behavior is more likely to be perceived as discriminatory when the executor is prototypical and the need for cognitive closure--the tendency to jump hastily to and seize on an answer. Results provided replicating evidence of the prototype effect among European American participants but not among African American participants. Specifically, European Americans were likely to perceive ambiguously racist behavior enacted by a prototypical executor (i.e., a White person) as more discriminatory than the same behavior exhibited by a non-prototypical executor (i.e., a Black person). African American participants, on the other hand, showed no reliance on this simple cognitive heuristic. Furthermore, results showed that European Americans with a higher need for cognitive closure were more likely to rely on the easy-to-use information offered by prototypes. These findings are discussed from a motivated social cognition perspective.