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Related Experiment Videos

Image enhancement. Developing a program for perioperative nurses.

J M Morath1, C A Bielecki, W L Carlson

  • 1Abbott Northwestern Hospital, Minneapolis.

AORN Journal
|May 1, 1991
PubMed
Summary
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An image campaign highlights nurses' strengths to promote the profession. This initiative encourages nurses to reconnect with their core values, fostering positive change from within.

Area of Science:

  • Nursing
  • Healthcare Communication
  • Professional Development

Background:

  • The public image of nursing is crucial for recruitment and retention.
  • Nurses' perceptions of their own profession impact job satisfaction and commitment.
  • A positive self-image among nurses can translate to improved patient care and public perception.

Purpose of the Study:

  • To evaluate the impact of an image campaign on nurses' self-perception.
  • To explore how promoting nursing strengths can foster professional rediscovery.
  • To understand the link between internal professional identity and external image perception.

Main Methods:

  • A targeted image campaign was implemented, focusing on the core values and strengths of nursing.
  • Qualitative and quantitative methods were used to assess changes in nurses' self-perception and professional commitment.

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  • Dissemination strategies included internal communications and professional forums.

    • Main Results:

    • The campaign successfully highlighted key nursing strengths, such as compassion, critical thinking, and advocacy.
    • Nurses reported a renewed sense of pride and commitment to the profession.
    • Initial findings suggest a positive correlation between the campaign and improved self-perception among participants.

    Conclusions:

    • An image campaign focused on professional strengths can be an effective tool for enhancing nurses' self-perception and commitment.
    • Empowering nurses to recognize and value their own contributions is key to improving the overall image of nursing.
    • Internal professional transformation is a prerequisite for external image enhancement in the nursing field.