Jove
Visualize
Contact Us
JoVE
x logofacebook logolinkedin logoyoutube logo
ABOUT JoVE
OverviewLeadershipBlogJoVE Help Center
AUTHORS
Publishing ProcessEditorial BoardScope & PoliciesPeer ReviewFAQSubmit
LIBRARIANS
TestimonialsSubscriptionsAccessResourcesLibrary Advisory BoardFAQ
RESEARCH
JoVE JournalMethods CollectionsJoVE Encyclopedia of ExperimentsArchive
EDUCATION
JoVE CoreJoVE BusinessJoVE Science EducationJoVE Lab ManualFaculty Resource CenterFaculty Site
Terms & Conditions of Use
Privacy Policy
Policies

Related Concept Videos

Framing Effects03:26

Framing Effects

Information is everywhere and its presentation—such as how and when items are presented—can impact our perceptions and decisions surrounding the info. This broad concept umbrellas framing effects—influences that occur due to the way information is framed in its appearance, whether it’s purely the order or the specific wording of a message. Let’s take a look at numerous ways in which two versions of something can objectively say the same thing, yet we respond in different ways based on the...
Introduction to Biological Bases of Psychology01:30

Introduction to Biological Bases of Psychology

Biopsychology serves as a vital bridge connecting the intricate domains of biology and psychology, shedding light on how biological systems influence psychological phenomena. This field scrutinizes the biological substrates of behavior and mental processes, emphasizing the nervous system along with the roles of neurotransmitters, hormones, and genetics. It also incorporates evolutionary perspectives to explain the adaptive nature of mental functions.
The nervous system, the cornerstone of...
Causes of Social Behavior III: Biological and Environmental Influences01:28

Causes of Social Behavior III: Biological and Environmental Influences

Social behavior is a complex phenomenon that arises from the interaction between biological predispositions and environmental influences. This intricate interplay shapes how individuals think, feel, and act in various social contexts. Understanding these mechanisms requires insights from psychology, neuroscience, genetics, and evolutionary theory.Environmental Influences on Social BehaviorEnvironmental factors, including temperature, odors, and visual stimuli, play a crucial role in shaping...
Causes of Social Behavior II: Cognitive Processes01:15

Causes of Social Behavior II: Cognitive Processes

Cognitive processes affect social behavior by guiding how individuals perceive, interpret, and respond to social stimuli. These mental processes enable individuals to assess others' behaviors, attribute causes to their actions, and form expectations based on past experiences.Causes of Behavior and Social JudgmentsIndividuals determine the causes of others' behaviors by distinguishing between personal traits and external circumstances. For example, if a friend frequently arrives late, an...
Automatic Processing and Automatic Social Behavior01:28

Automatic Processing and Automatic Social Behavior

Automatic processing refers to the cognitive operations that occur without conscious intent or awareness, playing a fundamental role in shaping social cognition and behavior. These processes enable individuals to navigate complex social environments efficiently by relying on mental shortcuts and pre-existing knowledge structures known as schemas. One of the most influential mechanisms underlying automatic processing is priming, which subtly activates mental representations through exposure to...
Behavioral Genetics and Its Designs01:23

Behavioral Genetics and Its Designs

Behavior genetics explores how genetic inheritance influences human behavior. It focuses on how genes, passed from parents to offspring, contribute to the development of behavioral traits and tendencies. This branch of genetics seeks to understand the complex interplay between inherited genetic factors and environmental influences in shaping our behaviors.
The primary methodologies used in behavior genetics include family studies, twin studies, and adoption studies, each providing unique...

You might also read

Related Articles

Articles linked to this work by shared authors, journal, and citation graph.

Sort by
Same author

Young children use conversational timing as a cue for prosocial commitment.

Child development·2026
Same author

[Clinicopathological features of low-grade eosinophilic renal tumor associated with FLCN mutation: an analysis of eighteen cases].

Zhonghua bing li xue za zhi = Chinese journal of pathology·2026
Same author

[The teaching effectiveness of the "Symptom-Disease-Skill" three-stage step-by-step teaching approach in the standardized training of residents in the dental emergency department].

Zhonghua kou qiang yi xue za zhi = Zhonghua kouqiang yixue zazhi = Chinese journal of stomatology·2026
Same author

[Development and validation of an extremely-low frequency pressure reactivity index for traumatic brain injury outcomes].

Zhonghua nei ke za zhi·2026
Same author

A New Interval Belief Rule Base Model Based on Hybrid Optimization and Adaptive Reference Intervals for Diesel Engine Health State Assessment.

Sensors (Basel, Switzerland)·2026
Same author

Surface impact on carrier lifetime of narrow-gap HgCdTe by injection-dependent mid-infrared photoluminescence decay.

Optics letters·2026

Related Experiment Video

Updated: Jun 11, 2026

Decoding Natural Behavior from Neuroethological Embedding
08:00

Decoding Natural Behavior from Neuroethological Embedding

Published on: October 3, 2025

Framing effects: behavioral dynamics and neural basis.

Hongming Zheng1, X T Wang, Liqi Zhu

  • 1Center for Magnetic Resonance Imaging of the Brain, Institute of Psychology, Chinese Academy of Sciences, Beijing, China.

Neuropsychologia
|July 6, 2010
PubMed
Summary
This summary is machine-generated.

Framing effects influence risk-taking in large groups, with loss framing increasing risk-seeking behavior. Brain activity in the right inferior frontal gyrus (Broca's area homologue) is key. Small groups show diminished framing effects, with insula and parietal lobe activation suggesting emotional influence.

More Related Videos

Dynamic Inter-subject Functional Connectivity Reveals Moment-to-Moment Brain Network Configurations Driven by Continuous or Communication Paradigms
08:36

Dynamic Inter-subject Functional Connectivity Reveals Moment-to-Moment Brain Network Configurations Driven by Continuous or Communication Paradigms

Published on: March 21, 2019

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Related Experiment Videos

Last Updated: Jun 11, 2026

Decoding Natural Behavior from Neuroethological Embedding
08:00

Decoding Natural Behavior from Neuroethological Embedding

Published on: October 3, 2025

Dynamic Inter-subject Functional Connectivity Reveals Moment-to-Moment Brain Network Configurations Driven by Continuous or Communication Paradigms
08:36

Dynamic Inter-subject Functional Connectivity Reveals Moment-to-Moment Brain Network Configurations Driven by Continuous or Communication Paradigms

Published on: March 21, 2019

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
06:42

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

Published on: September 28, 2018

Area of Science:

  • Neuroscience
  • Decision Science
  • Cognitive Psychology

Background:

  • Framing effects significantly impact decision-making, particularly in risk assessment.
  • Understanding the neural mechanisms underlying framing effects is crucial for cognitive and behavioral science.
  • Group context (large vs. small) may modulate framing effects and associated neural correlates.

Purpose of the Study:

  • To investigate the neural basis of framing effects in life-death decision problems.
  • To examine how framing (gain vs. loss) and group size (large vs. small) influence choice behavior and brain activation.
  • To identify specific brain regions associated with framing effects and group context.

Main Methods:

  • Functional magnetic resonance imaging (fMRI) was employed to measure brain activity.
  • Participants engaged in life-death decision tasks with positive (lives saved) and negative (lives lost) framing.
  • Decisions were analyzed within large and small group contexts.

Main Results:

  • Significant framing effects were observed in large groups, with increased risk-seeking under loss framing.
  • Right inferior frontal gyrus (including Broca's area homologue) activation correlated with risk preference differences.
  • Framing effects diminished in small groups, where insula and right parietal lobe activation suggested emotional and kin-based decision-making.

Conclusions:

  • The right inferior frontal gyrus plays a critical role in regulating framing effects in large groups.
  • Emotional processing in the insula and parietal lobe may mediate reduced framing effects in small groups, favoring kin-based rationality.
  • Group size and framing interact to shape neural responses during risky decision-making.