Consumer understanding of cigarette emission labelling

Karine Gallopel-Morvan1, Crawford Moodie, David Hammond

  • 1Institut de Gestion de Rennes, University of Rennes 1, CREM (UMR CNRS), Rennes and French National Committee Against Tobacco (CNCT), Paris, France. karine.gallopel@univ-rennes1.fr

Summary

Displaying tobacco ingredient information descriptively or as a pack insert is more effective than numerical nicotine and tar yields. Numerical displays lead to misconceptions about cigarette safety.

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