Related Experiment Video

Updated: Jun 10, 2026

Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses
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Continuous Theta Burst Stimulation of the Posterior Medial Frontal Cortex to Experimentally Reduce Ideological Threat Responses

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Identity fusion and self-sacrifice: arousal as a catalyst of pro-group fighting, dying, and helping behavior

William B Swann1, Angel Gómez, Carmen Huici

  • 1Psychology Department, University of Texas at Austin, Austin, TX 78712-0187, USA. swann@mail.utexas.edu

Journal of Personality and Social Psychology
|July 24, 2010
PubMed

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