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Updated: Jun 10, 2026
09:17
Using a Virtual Store As a Research Tool to Investigate Consumer In-store Behavior
Published on: July 24, 2017
Online payments in the new retail environment
1RelayHealth, Wheeling, Ill., USA. john.talaga@relayhealth.com
Summary
Hospitals can increase patient collections by implementing online payment centers. Effective marketing is crucial to drive patient engagement with these virtual business offices.
Area of Science:
- Health Informatics
- Healthcare Administration
Background:
- Hospitals are increasingly adopting digital strategies to manage patient interactions.
- Online payment options are becoming a standard expectation for healthcare consumers.
Purpose of the Study:
- To evaluate the impact of virtual business offices on hospital revenue cycle management.
- To highlight the importance of patient adoption of online payment centers.
Main Methods:
- Analysis of hospital web strategies focusing on online payment portals.
- Assessment of patient willingness to utilize online bill payment services.
Main Results:
- Web-based payment centers can significantly reduce self-pay days in accounts receivable.
- Online payment options contribute to increased overall collections for hospitals.
Conclusions:
- Virtual business offices are essential components of modern hospital web strategies.
- Targeted marketing is vital for maximizing patient utilization of online payment services.
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