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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

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Word wars and tobacco control: saying what needs saying that we don't yet know how to say, or saying it better

Ruth E Malone

    Tobacco Control
    |July 31, 2010
    PubMed

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