The influence of liking for antismoking PSAs on adolescents' smoking-related behavioral intentions

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Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements
06:39

Electroencephalographic, Heart Rate, and Galvanic Skin Response Assessment for an Advertising Perception Study: Application to Antismoking Public Service Announcements

Published on: August 28, 2017

Xiaoli Nan1, Xiaoquan Zhao

  • 1Department of Communication, University of Maryland, College Park, MD 20742-7635, USA. nan@umd.edu

Health Communication
|August 3, 2010
PubMed

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