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Strategies to attract prospective students to the nursing profession
1Oklahoma State University, USA. rubin.pillay@okstate.edu
International Journal of Nursing Education Scholarship
|August 4, 2010
Summary
To address nurse shortages, understanding motivations is key. South African nurses prioritize job security and immediate support, suggesting targeted recruitment strategies are effective.
Area of Science:
- Healthcare Workforce Development
- Nursing Recruitment Strategies
- Socioeconomic Factors in Healthcare
Background:
- Critical nursing shortages necessitate innovative recruitment.
- Understanding nurse motivations is vital for effective workforce planning.
- South African context presents unique challenges and opportunities for nursing recruitment.
Purpose of the Study:
- To identify key motivators for entering the nursing profession in South Africa.
- To explore factors influencing career choices among South African nurses.
- To inform contextually relevant strategies for attracting new nursing recruits.
Main Methods:
- Survey-based study of current South African nurses.
- Analysis of factors influencing initial career decisions.
- Comparison of motivations across different nursing sectors and demographics.
Main Results:
- Employment security and immediate support were primary motivators.
- Influence of others and extrinsic rewards were less significant.
- Sectoral differences exist, but a unified recruitment approach is feasible.
Conclusions:
- Recruitment strategies should emphasize job security and support systems.
- Tailoring messages to intrinsic and extrinsic motivators may enhance appeal.
- A homogenous approach, acknowledging specific motivators, can effectively address nursing shortages.
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