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Building long-term patient-physician relationships.
Tammy Neal Crutchfield1, Robert M Morgan
1Mercer University, Stetson School of Business and Economics, Macon, Georgia 31207-0001, USA. crutchfie_tn@mercer.edu
Health Marketing Quarterly
|August 14, 2010
Summary
Physician actions significantly influence patient trust and commitment. Building patient trust is crucial for healthcare providers aiming to improve patient retention, referrals, and communication.
Area of Science:
- Healthcare Management
- Patient Experience Research
- Medical Sociology
Background:
- Patient trust and commitment are vital for effective healthcare delivery.
- Understanding the factors influencing these elements is essential for improving patient outcomes.
- Physician behaviors play a key role in shaping the patient-provider relationship.
Purpose of the Study:
- To establish a framework for physician-controlled factors affecting patient trust and commitment.
- To examine the impact of patient trust and commitment on key patient outcomes.
- To inform healthcare providers on strategies for enhancing patient relationships.
Main Methods:
- Survey data collected from obstetric patients.
- Statistical analysis to identify relationships between variables.
- Framework development based on empirical findings.
Main Results:
- Physician-controlled preconditions significantly impact patient trust and commitment.
- Patient trust demonstrates a predominant influence on retention, referral behavior, and ease of voice.
- Commitment also shows a significant, though lesser, effect on these outcomes.
Conclusions:
- Physician behaviors are critical determinants of patient trust and commitment.
- Prioritizing the cultivation of patient trust is paramount for improving patient retention, encouraging referrals, and facilitating open communication.
- These findings have significant implications for developing effective patient relationship strategies in healthcare.
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