Related Experiment Video
Updated: Jun 10, 2026

Combining Computer Game-Based Behavioural Experiments With High-Density EEG and Infrared Gaze Tracking
Published on: December 16, 2010
Serious Video Games for Health How Behavioral Science Guided the Development of a Serious Video Game
Debbe Thompson1, Tom Baranowski, Richard Buday
1USDA/ARS Children's Nutrition Research Center, Baylor College of Medicine, Houston, Texas, USA.
Abstract:
Serious video games for health are designed to entertain players while attempting to modify some aspect of their health behavior. Behavior is a complex process influenced by multiple factors, often making it difficult to change. Behavioral science provides insight into factors that influence specific actions that can be used to guide key game design decisions. This article reports how behavioral science guided the design of a serious video game to prevent Type 2 diabetes and obesity among youth, two health problems increasing in prevalence. It demonstrates how video game designers and behavioral scientists can combine their unique talents to create a highly focused serious video game that entertains while promoting behavior change.
Related Concept Videos
Social Scripts
Social Foundations of Self I: Play and Game
Behavior Modification
A real-world application of operant conditioning principles is applied...
