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Updated: Jun 10, 2026

A Conflict Model of Reward-seeking Behavior in Male Rats
Published on: February 20, 2019
Curvaceous female bodies activate neural reward centers in men
Kristen Rae Spicer1, Steven M Platek
1Georgia Gwinnett College Psychology; Lawrenceville, GA USA.
Abstract:
Facial symmetry, masculinity and shoulder-to-hip ratios in men convey information to mates about reproductive/genetic quality, the so-called "good genes" hypothesis. On the other hand waist-to-hip ratio conveys important reproductive information about women to men. Here using fMRI, men showed activation in neural reward centers when they viewed and rated the attractiveness of surgically optimally configured female bodies.
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