Related Experiment Video
Updated: Jun 10, 2026

Applying an eMASS Customization Program as a Research Tool to Evaluate Consumer Benefits
Published on: September 27, 2019
The influence of creative process engagement on employee creative performance and overall job performance: a
Xiaomeng Zhang1, Kathryn M Bartol
1Kogod School of Business, American University.
Abstract:
Integrating theories addressing attention and activation with creativity literature, we found an inverted U-shaped relationship between creative process engagement and overall job performance among professionals in complex jobs in an information technology firm. Work experience moderated the curvilinear relationship, with low-experience employees generally exhibiting higher levels of overall job performance at low to moderate levels of creative process engagement and high-experience employees demonstrating higher overall performance at moderate to high levels of creative process engagement. Creative performance partially mediated the relationship between creative process engagement and job performance. These relationships were tested within a moderated mediation framework.
Related Concept Videos
The Influence of Affect on Cognition
Optimal Arousal Theory
Inverted U-Shaped Performance Curve
The...
Creative Thinking
Divergent thinking is the...
Theory of Attribution II: Kelley's Covariation Theory
Halo Effect
Social Loafing
