Related Experiment Video
Updated: Jun 10, 2026

Task Interruption and Resumption Paradigm for Testing the Activation and Pursuit of an Abstract Thinking Goal
Published on: April 18, 2017
Task conflict and team creativity: a question of how much and when
Jiing-Lih Farh1, Cynthia Lee, Crystal I C Farh
1School of Business, Hong Kong University of Science and Technology, Kowloon, Hong Kong.
Moderate task conflict boosts team creativity, especially in early project phases. High or low conflict levels, and conflict in later stages, do not enhance creativity in project teams.
Area of Science:
- Organizational Behavior
- Team Dynamics
- Innovation Management
Background:
- Task conflict is a key element in team dynamics, influencing collaboration and outcomes.
- Existing literature presents mixed findings on the relationship between task conflict and team creativity.
- Project team development is often studied separately from conflict and creativity dynamics.
Purpose of the Study:
- To investigate the contingency effects of task conflict on team creativity within project teams.
- To examine how the level and timing of task conflict impact team creativity across the project life cycle.
- To develop a model integrating task conflict, team creativity, and project team development.
Main Methods:
- A study was conducted with 71 information technology project teams in the greater China region.
- Quantitative methods were used to analyze the relationship between task conflict and team creativity.
- The moderating role of team phase (early vs. later stages) was assessed.
Main Results:
- Task conflict exhibited a curvilinear effect on team creativity, with moderate levels yielding the highest creativity.
- This curvilinear relationship was most pronounced during the early phases of the project team life cycle.
- In later project phases, task conflict showed no significant relationship with team creativity.
Conclusions:
- The impact of task conflict on team creativity is contingent on its level and the project team's developmental phase.
- Optimal team creativity is achieved through moderate task conflict during early project stages.
- Managing task conflict strategically is crucial for fostering innovation throughout a project's lifecycle.
Related Concept Videos
Creative Thinking
Divergent thinking is the...
Social Loafing
Frustration and Conflict: Approach-Approach, Approach-Avoidance
One common type of conflict is the Approach–Approach Conflict. In this case, a person faces two desirable options,...
Impact of Individuals on a Group
Frustration and Conflict: Avoidance-Avoidance, Double-Approach Avoidance
Cognitive Learning
E. C. Tolman's theory of purposive behavior emphasizes that much behavior is goal-directed. He argued that to understand behavior, we must look at the entire sequence of actions leading to a goal. For instance, high school students study hard, not just due to past reinforcement but also to achieve the goal of getting into a good college.
Tolman introduced the idea that behavior is influenced by...
