Related Experiment Videos

A multilevel model of minority opinion expression and team decision-making effectiveness

Guihyun Park1, Richard P Deshon

  • 1Department of Psychology, Michigan State University, MI, USA. parkguih@gmail.com

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Stereotype Content Model

The Stereotype Content Model (SCM) was first proposed by Susan Fiske and her colleagues (Fiske, Cuddy, Glick & Xu, 2002; see also Fiske, 2012 and Fiske, 2017). The SCM specifies that when someone encounters a new group, they will stereotype them based on two metrics: warmth—or that group’s perceived intent, and how likely they are to provide help or inflict harm—and competence—or their ability to carry out that objective. Depending on the warmth-competence categorization, a person will feel...
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