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Wording effect leads to a controversy over the construct of the social dominance orientation scale
1Central University of Finance and Economics, School of Social Development, Beijing 100081, China. xinziqiang@sohu.com
Abstract:
Most investigations of individuals' social dominance orientation (SDO) have used the 16-item SDO scale developed by F. Pratto, J. Sidanius, L. M. Stallworth, and B. F. Malle (1994). The scale's authors believed it to be a unidimensional scale, but other researchers have found the scale has 2 or more factors. The present authors proposed a new hypothesis: The controversy of the scale structure was related to the wording effect of the scale. Based on a sample of Americans, Canadians, and Chinese, the present study indicated that what the scale measured was not only 1 trait of SDO, but also a negative-wording effect factor and that the scale structure was invariant across the 3 cultural groups. The existence of a wording effect reminds us to be cautious of the construct validity of the scale and interpretations of results.
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