Florida Red Tide Perception: Residents versus Tourists

Area of Science:

• Marine Biology
• Environmental Science
• Public Health

Background:

• Florida's west coast experiences annual blooms of the toxin-producing dinoflagellate Karenia brevis.
• Extensive public outreach materials exist, but their effectiveness in informing the public about red tide hazards has not been formally assessed.
• Local residents perceive high knowledge of red tide, yet this self-assessment lacks empirical validation.

Purpose of the Study:

• To empirically assess the public's knowledge of Florida red tide (Karenia brevis).
• To identify specific knowledge gaps concerning red tide.
• To determine preferred information sources for public education on red tide.

Main Methods:

• Developed and administered an evaluation tool to assess public knowledge of Florida red tide.
• Collaborated with outreach developers to create the evaluation tool.
• Conducted the assessment in Sarasota County, Florida, a known epicenter for red tide blooms.

Main Results:

• Identified significant gaps in public knowledge regarding Florida red tide.
• Determined the types of information sources the public prefers for learning about red tide.
• Provided empirical data to contrast with residents' self-perceived knowledge levels.

Conclusions:

• Current outreach efforts may not be fully effective in educating the public about red tide.
• Findings will guide the creation of more targeted and impactful public outreach materials.
• Understanding public knowledge and preferences is crucial for mitigating red tide risks.